Exploring Cambridge’s Pioneering Innovators in Augmented Reality Technology

In the rapidly evolving landscape of technology, Augmented Reality (AR) stands out as a particularly groundbreaking innovation. It is revolutionizing various industries – from retail to gaming, software to human-computer interaction. At the forefront of these technological advancements are a host of innovative companies hailing from the tech-savvy city of Cambridge, Massachusetts. In this article we’ll get to know these trailblazers, understanding their industry focus and exploring the innovative ways they’re leveraging AR to reshape the world as we know it.

Cambridge, often referred to as ‘Kendall Square’, is the epicenter of technological progress in the United States. Being home to the prestigious Massachusetts Institute of Technology (MIT) and surrounded by an ecosystem teeming with investors, this destination has become a breeding ground for AR start-ups. In particular, we tend to notice a trend where these start-ups are not only surviving but truly thriving.

Let’s meet these innovative AR companies based in Cambridge, and learn more about their contributions to the industry.


Originating from the desire to empower people to control technology using only their minds, Neurable was founded by Adam Molnar, James Hamet, and Ramses Alcaide. The company develops software that interprets human intent by classifying the electrical signals produced by the brain. Their advanced machine learning techniques transform these biometric signals into actionable insights, enabling emotion measurement and control of connected devices. Connect with Neurable on their Twitter, Facebook and LinkedIn pages.


Fueled by a vision to bring massive multiplayer online games (MMOs) into the grasp of mobile Augmented Reality technology, Monsarrat was established by Johnny Monsarrat, the former CEO of Turbine. Despite breakthroughs like Pokémon Go amassing billions in revenue, Monsarrat has identified that these games lack the player retention seen in MMO games. Consequently, their focus is on merging community with revolutionary MMO, map, and AR technologies to change the face of mobile AR gaming. Follow Monsarrat on their LinkedIn page.


Bitreel is transforming the retail industry by bringing the in-store experience online. Founded by Cosmo Kramer, Bitreel offers an augmented reality technology for retail. From browsing to uncovering product details and even visualizing items in your own space, Bitreel’s AR tech brings retail shopping to the fingertips of consumers. Stay updated with Bitreel on their Twitter, Facebook, and LinkedIn profiles.


Founded by Rizwan Virk, playlabs is a startup company focused on pioneering in the space of Augmented Reality and eSports. Although not much has been publicly shared about its operations, it is certainly a company to watch. Visit their website to know more.

Waypoint Labs

Waypoint Labs uses AR to revolutionize the way front-line workers capture, distribute, and access expert knowledge on the job. Founded by Sara Remsen, Umar Arshad, and Varun Mani, Waypoint allows trainers to build a 3-dimensional set of instructions for workers in real-time using an AR headset. Despite being a relatively young start-up, they were recognized early on for their innovation and were acquired by PTC forms in June 2018. Connect with them on Twitter and LinkedIn.


KOR-FX, a product launched by Immerz, Inc., takes sensory immersion in games, movies, and music to a whole new level. Founded by Shahriar S. Afshar, the brand uses patented acousto-haptic technology to deliver cutting-edge entertainment and communication devices. Connect with them on Twitter to stay updated on their developments.

Written by Mark Smith

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