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How Companies Can Use Data Analytics

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Business professionals can improve operations by using data analytics. Understanding patterns and using those findings in real-world situations can help you do everything from guiding your human resources team to giving your marketing teams the tools they need.

Managing Fleets

As the costs of vehicle ownership have increased for companies, more business leaders are turning to solutions that can help them better manage their fleets. Telematics has become more popular in recent years, and telematics systems combine telecommunications and information. Today, there are more networks that can send data to offices, including your own, when you are managing your fleet.

Improving Employee Engagement

Today’s businesses are struggling to find talent as more employees leave their current positions to find options that better suit their needs. While it has become harder to retain talent, using data analytics can give HR managers tools to improve productivity. Using a human resource management system in connection with big data allows HR departments to track engagement and performance so they can see where they need to improve. Additionally there are AI platforms for automation that can be explored to see how to better streamline the existing roles of your employees to optimize for efficiency.

Enhancing Organizational Security

Compliance and risk management are often at the forefront for business leaders. The pandemic brought an increase in cybersecurity issues, such as account takeovers, hacks, and other fraud. As regulations increase and cybercriminals become more adept, business leaders are struggling to find solutions that can reduce this risk. It is more important than ever to implement a solution that uses data analytics. Today, there are models to find risks and assess how impactful they may be on business operations. When you have more data, there is also more risk when it comes to privacy and compliance. If you access third-party or in-house data, you will need to do risk management analytics to protect your reputation, customers, and assets. This will also reduce the risk that you will be liable for any breaches.

Track the Behavior of Customers

Customer service depends on having a great data analytics process. It is easy to use analytics to track customers’ behavior so you can give them better experiences. There are data sets you might have access to, such as transactions, profiles, customer interactions, and third-party sets of information. You can use this to personalize their experience, predict how satisfied they will be with your products, and create new services for your customers.

Keep an Eye on Trends in the Markets

Businesses today can quickly bring new products to the market because of how agile they are. Data analytics can help you monitor market changes to see how customers’ demands are changing. This helps you create new concepts for products and services, and it allows you to test the things you are bringing to the market. If you sell products, you can check on how often your customers are purchasing products, and you can segment this information to get a better understanding of the products that are in demand. You can also use this information to determine when new products are in demand and old ones become less popular.

Written by Marcus Richards

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