A Berlin-based startup promises a technological shift in how users organize group events, by combining machine learning, psychometrics, and consensus theory.
LifeTap AI is a Berlin-based app that automates group decision making processes, such as deciding for a restaurant, a bar, or even a movie. It achieves this by providing recommendations fitting the personalities of all group’s members and weighting environmental conditions. LifeTap’s recommendations help users when they are by themselves or in groups with their partners, colleagues, or friends.
In a fast-paced world with millions of choices, looking for the optimal decision is time consuming and inefficient. For example, each American user spends 45 hours per year choosing a movie or a show1.
“Learning to choose is hard. Learning to choose well is harder. And learning to choose well in a world of unlimited possibilities is harder still, perhaps too hard.” – said Barry Schwartz in his book “The Paradox of Choice: Why More Is Less”.
LifeTap takes less than 30 seconds to start getting to know the user, by asking some personality questions, and it instantly delivers the optimal recommendation.
Users can create groups, chat and ask LifeTap for the solution to their questions, like “What are we doing tonight?” or “Where shall we go for lunch with colleagues?”, as well as “What movie should I watch tonight with my partner?”.
The concept of LifeTap was born in a Berlin’s bubble tea shop. Amogh and Fabio, the two founders, were bored of constantly being responsible for finding bars and clubs fitting their entire friends’ circle. Many times they were just ending up at the same places, just to avoid negotiations. Fabio pitched the idea of automating group decision-making processes, by merging consensus theory (his PhD topic) with deep learning algorithms. Amogh immediately had an illumination and started visualising the product, which could provide users with recommendations in all facets of their lives.
LifeTap puts privacy to the forefront. Its fundamental policy is never to sell users’ data. The revenue model is not based on advertisement. Lifetap has a free version with basic features and will charge users for premium features
LifeTap is available in Germany, Italy, USA, UK and India for movie recommendations. Users in Berlin, Milan, NYC, Chicago, San Francisco, London and Mumbai will enjoy recommendations for bars, restaurants, cafes, clubs, movies, and many more.
The company is raising an undisclosed amount of investment from investors in Europe and USA for expanding LifeTap to new cities and markets.
